Short and sweet today! I shared this with a few people as part of the content review for our upcoming book and it got some really good feedback, so thought I’d share it with you all.

“Probably the biggest thing to remember when you are developing either conceptual, logical or physical elements in your design is that they need to be internally consistent. The primary difference between each of the areas is really the audience with whom you would be sharing your work. Sponsors are interested in outcomes, and to a certain extent capabilities (conceptual). Architects are interested in both the capabilities, and what will be used to deliver them (logical). Engineers are interested in the specifics of how these elements interact, and how you put them together (physical).”

Hope that helps a few people when putting together your designs.